Nasty Marketing from Honda

  • Posted by donna
  • February 17, 2008

This arrived in my mailbox on Valentine’s Day.

Sweet deals inside? Hmm, I see a piece of chocolate.
I LOVE chocolate.
Let’s open it and find out…

Honda 1

Hmm, nothing sweet in here.
I’m peeved.
A few free inspections to lure me in so they can tell me I need to have some work done on my vehicle. This is obviously targeted at women. Women love chocolate, right?
Designed to bait with a piece of chocolate then switch to feeding our fears with “better safe than sorry” offers. Where’s the offer for a free box of chocolate when you come in for an oil change?
Honda 3

And to add insult to injury…

Honda 2

Yes! There is something missing! I want the chocolate!

Marketing like this is beyond stupid.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • digg
  • Technorati
  • StumbleUpon
  • del.icio.us
  • Netscape

Information and Links

Join the fray by commenting, tracking what others have to say, or linking to it from your blog.

Information
February 17th, 2008
3 Responses
Feeds and Links
Comment Feed
From This Author
Del.icio.us
Digg
Technorati
Categories
marketing

Other Posts
Betty Belts Sponsors SurfAid Benefit at Tantalum in Long Beach
Seth’s Blog: The Hyping Point

Write a Comment

Take a moment to comment and tell us what you think. Some basic HTML is allowed for formatting.

Reader Comments

Comment Number:
1
Written by:
david
Posted on:
February 17, 2008 at 7:57 pm

Glad you posted this. I think that the campaign is very insulting to women.
Special “free” inspections that are a part of any good mechanic’s normal checklist gratis every time he looks at your car. It is designed to make you feel you are getting something when in fact, you are getting what everyone else does, but NO chocolate. But women are stupid with regard to cars right?

What idiot thought of this campaign and why does he have a job? Bet it was a man. Hmmph. Wait, I AM a man. Who would trust a deal who does this in their advertising? Thanks for pointing it out!

Comment Number:
2
Written by:
The Baldchemist
Posted on:
April 2, 2008 at 6:03 pm

Jesus David. Me thinks you protesteth too much. Did you recognise some of your own traits?
How is it insulting to women?
Advertising never lets the truth get in the way of a good pitch. One shouldn’t mislead the punters but you don’t want to bore them to death either.
The “idioy” does have a job; probably one you would like?
Get as much joy as you can everyday.
The Baldchemist

Comment Number:
3
Written by:
david
Posted on:
April 2, 2008 at 8:19 pm

I remember my high school psychology teacher using the same logic: ” Hey if you don’t like the idea of the gay lifestyle it is because you recognize it in yourself.” Riiiiiggghhhht. Oh wait, he was gay.

I take exception to dealerships peddling a value that in fact, is not of any worth to most people. Bait and switch, fear based marketing? Oh okay, I do that.

And I have a really cool bridge to go with that auto service you are not going to get for your money too. It will go well with the chocolate that is missing.