We have a connection and responsibility to the ocean, the earth and humanity. We apply these values to all aspects of our lives, because we do create a positive effect when we make the right choices. The way we operate, as an organization and as individuals, really does matter. We hope that every little thing we do helps to sustain a healthy world.
Owner/Designer and passionate surfer Donna von Hoesslin takes her inspiration from her love of the ocean and the beach lifestyle, combined with the influence of 17 years of living in Europe.
She believes in giving back where she can and does so by supporting many causes, among which are environmental fundraisers, at-risk youth, women’s surfing (through athlete and event sponsorship), 1% For The Planet Membership, Coop America, and support for the mostly female artisans in Bali who make the products and much more.
Donna lives in the beach community of Ventura, on the Gold Coast of California, where she is truly living the dream we all have. She is one of those lucky few who have found a way to turn their passion into a viable and very fun business with a deeper meaning than pure profitability.
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